Qualitative Research Expertise, Actionable Results

A BOUTIQUE QUALITATIVE INSIGHTS CONSULTANCY

Linda Callahan

About

  • A dynamic, versatile qualitative researcher with more than 25 years of experience.

  • Serving top B2B and B2C companies in healthcare, pharmaceuticals, medical devices, financial services, consumer products, sensitive topics, and a range of other categories.

  • Expert in all major online and offline qualitative methods, with fluency to match the client’s objective to the right solution.

  • Known for being a quick study, a reliable and responsive collaborator, and an adept translator of qualitative results.

  • Keenly focused on ensuring that clients get quality, actionable results.

  • Brings extensive experience, knowledge, insight -- as well as genuine interest and curiosity – to every project.

  • Based in Cambridge, MA, with a B.S. from Harvard College.

Custom Qualitative Research Services

Consumer Products and Services

Healthcare

Medical Technology

Pharmaceuticals

Financial Services

Sensitive Topics

Deep experience in diverse categories

Exploratory / Concept Development

Innovation

Optimization

Positioning and Advertising

Customer / Patient Journey

Home and Office Use

Cross-marketing experience

Diverse demographics

Patients, caretakers, healthcare providers in diverse specialties

Craft employees to CEOs and business owners

Financial advisors and investors

Genuine curiosity, warmth, and easy fluency

Focus Groups

In Depth Interviews

Asynchronous Online Discussions

Conflict Groups

In-Home and On-Premises Interviews

Mobile Ethnography

Expertise in all major in-person and remote solutions

Partial list of clients served

Ameriprise Financial Services

•

Bose

•

The Boston Globe

•

Keurig Dr Pepper

•

P&G

•

Sanofi Genzyme

•

Timberland

•

Medtronic

•

Travelers

•

U.S. Bank

•

W.R. Case & Sons

•

Zippo

•

Ameriprise Financial Services • Bose • The Boston Globe • Keurig Dr Pepper • P&G • Sanofi Genzyme • Timberland • Medtronic • Travelers • U.S. Bank • W.R. Case & Sons • Zippo •

Linda also provides qualitative research services to clients in a variety of industries as a consultant to marketing strategy companies.

Testimonials

  • "For two decades and in multiple verticals, I’ve leaned on Linda to bring the voice of the customer into the boardroom. She masterfully exposes customer needs, values, and key experiences to yield fresh insights. Linda’s mix of deep experience and attention to detail puts everyone at ease throughout the project. I can confidently say that working with her as a conduit to your customers will yield new and strategic insights. There is an art, science, and a little bit of magic to her work!"

    V.P. Customer Insights & Competitive Intelligence

    - Fortune 500 Bank

  • "What makes Linda a treasure lies in her agility and intelligence. I have never worked with someone more gifted as a quick study – she does her homework and learns the businesses at hand, no matter how steep the learning curve. This is particularly important for our pharmaceutical and medical device/ tech clients. Countless clients have remarked at Linda’s ability to read their minds for probes while conducting an interview! For anyone seeking a strategic business partner that makes the work more insightful with a side of peace of mind, Linda is undoubtedly the exceptional choice."

    VP & Principal

    - Strategic Consultancy and Marketing Research Firm

Let’s connect